The science of NAD+

What is NAD+?

NAD⁺ is a coenzyme found in every cell of your body, and it's absolutely essential for life. It powers your mitochondria (the energy factories of your cells), helping convert food into usable energy (ATP), while also supporting DNA repair, metabolic health, and immune function.

As we age, NAD⁺ levels drop sharply—by as much as 65% between the ages of 30 and 70—accelerated further by stress, poor sleep, alcohol, and environmental toxins.

NMN: The Fuel Your Cells Crave

Your body can’t absorb NAD⁺ directly, but it can convert precursors like NMN into the NAD⁺ that cells need.

This process helps support cellular energy production, mental clarity, and overall vitality — from the inside out.

Healthy Cells = Lasting Vitality

NAD⁺ is essential for your cells to repair and regenerate. It powers enzymes like sirtuins, your body’s “longevity guardians,” and PARPs, which repair DNA damage from stress and aging.

Without NAD⁺, these protective systems can’t function. That’s why restoring it is key.